Import / Distribution / Brand Activation

More than an importer.
We build brands in Iceland.

Open Mind HoReCa is an Icelandic importer and local brand development partner
for selected international food and beverage brands.

We identify products with real potential for the Icelandic market and manage their local market entry—from import and distribution to strategic HoReCa placement, tastings, partnerships and targeted brand activation.

We build awareness before products reach retail and support sell-through after launch.

Our strength is local execution: market knowledge, established relationships and a proven route to market across Iceland’s HoReCa, specialty retail and institutional channels.

Our current portfolio and commercial information are shared directly with verified retail and trade partners.